Research & Case Studies

PwC’s 2021 Global Culture Survey

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PwC’s 2021 Global Culture Survey

Leaders see organisational culture as a powerful ally

According to our recent global survey of 3,200 workers in more than 40 countries, strong cultures drive better business outcomes. In fact, the majority (69%) of senior leaders credit much of their success during the pandemic to culture. During a year that necessitated major changes for companies around the world, more than two-thirds of respondents said that their culture helps change initiatives happen.

…More generally speaking, the majority (67%) of survey respondents said culture is more important than strategy or operations… But not everyone sees eye to eye on culture. Our data shows a widening gap between what leaders say about culture (particularly diversity, equity and inclusion or  – DEI) and what their people experience.

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