by Arne Gast, Nina Probst, and Bruce Simpson
To harness the power of corporate purpose, CEOs and other senior executives must pressure-test that purpose with their teams, employees – and themselves.
“Don’t assume a lack of discussion equals agreement. Don’t assume that your organization’s purpose is good enough, goes far enough, or that your colleagues even see eye to eye about it. Have the courage to participate in tough discussions and learn where things stand.”